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CONCEPTION
& WRITING
LAURA MEIER
The greatest stories are people's stories. This conviction shapes the way in which I approach a story. My role as a writer is moulded by attentive listening & questioning and close observation. Especially in today's time we are confronted with content that seeks to capture our attention through dramatisation and simplification. Luckily, this does not change the fact, that it is often conversations with other people which leave a lasting impression on us.
Good conversations are the vessel that can convey even complex content in a way that resonates with us and increases our understanding of topics that are distant to us. If done emphatically and well researched, writing can be such a vessel. I like to delve deep into other people's visions and to pass the fascination they hold, on to others.
After completing my bachelors degree in history and politics at the University of Bern and working for the green liberal party as a campaigner/conceptualiser and writer, I got accepted into a Masters program in Journalism at the University of the Arts in Berlin. While getting my Master’s degree I worked as a writer and production assistant at the TV news station of the Deutsche Welle (ARD), located in Berlin. After moving back to Switzerland I startet working at Passaport AG in Zurich, where I am since part of the editorial team and am working as a project- and marketing manager.
ART DIRECTION
& DESIGN
SERAINA FELS
Design is more than just surface. This idea is at the core of my work. Design should reflect, question, and delve deep into the essence of a brand or project. It is important to me that design is not only aesthetically appealing but also provides a deeper relevance to the individual target audience – sometimes playful, sometimes serious, sometimes artistic, sometimes minimalistic.
My greatest passion lies in crafting brand identities. The experience as an interior designer adds an additional dimension to my work in this area.
